Define Beauty: Process
For the latest episodes of our flagship series Define Beauty, we've changed things up. In an exciting new collaboration with Dazed Beauty, rather than looking to what beauty means today, we're casting our eyes to the horizon—asking, what might future humans look like, and how might they define beauty?
In her contribution to the series, director and photographer Rhea Dillon explores what it means to plan and manage hair as a black person. While most hair adverts depict the natural ease of the 'wash and go' of white hair, Dillon conceives of an advertising landscape where non-white hairstyles are the norm, while also exploring the ways in which "the crown" she holds on her head is "laden with politics and societal pressures".
The London based director explains, "As a person with afro hair I can’t afford to not have it together. 'Wash and go' was never our thing—that shit’s new. It’s always been wash, detangle, deep condition, moisturise, comb through, and then on to style. - and now with added ‘watch a million tutorials as your hair dries in impatience to then go back, wet your hair again and just style it like you always do. Now breathe.
"Rhea continues, "As much as we love the acknowledgement from the Natural Hair movement at the moment, I feel there is so much more that needs to be unpacked; to be processed...This is a film that opens up the sensory experience of the hair ritual of a black person from start to finish. To provocatively push the audience to experience and therefore understand the weight of 5 little words, “Sorry, I’m washing my hair…”
Art Director: Ash K. Halliburton
Director: Rhea Dillon